BROWIT VITVITY BRAND MISSION AND VALUE
Being one of the four ancient civilizations, for over five thousand years the Chinese culture has placed the utmost value on its arts. Not only because the Chinese arts are the most highly advanced in the world, but because there is no division between the arts and a rich, full life in the Chinese culture. The two are inseparable.
It is with this aesthetic that we commit ourselves to the introduction of a completely new design concept. Based on the many levels of sublime Chinese arts, we have created a superlative collection of functional fashion accessories. Handbags that are valuable as a chic addition to one’s wardrobe, but also honor five thousand years of world-class culture with the most highly advanced modern technology. Never before have the Chinese arts and crafts, ancient mythology, performing arts, symbolism, literature, calligraphy, poetry and history combined to form contemporary products.
We endeavor to become the penultimate manufacturer of the finest luxury handbags in the world who combine the philosophy of China with current international fashion. Therefore, we are proud to present VITVITY who exists to be a paragon of the blend of Chinese tradition with modernity, the beauty of fashion and technology, and the conventions of Eastern and Western cultures through world-class design and the most innovative technology. Bring fundamental revolution to the contemporary fashion field.
In order to achieve our vision, the current MISSION is to present culturally rich and fashionable products and services to our customers, communicate our cultural and artistic influence through the products we design, and enhance and enrich the lives of our customers.
VITVITY believes that human capital is the lifeblood of the company, and creating an inspirational work environment is the key for the talents to thrive and develop.
We nurture a culture infused with creativity, innovation, entrepreneurship, learning and achievement to allow our people to always bring their best. We are inspired, talented, and diverse individuals who work collaboratively to drive the continued success of our brand.
And, we know the VITVITY culture is truly a reflection of our VITVITY people—both who we are and who we strive to be, simply defined by our VITVITY Values.
- CHINESE CULTURE IS THE SOUL OF OUR EXISTENCE
Chinese culture not only is the inspirational source of the product we design, but also influences the way we think and the way we do business.
- WE RESPECT CULTURAL DIVERSITY
We believe that talents are the key to success, thus we respect talents from all over the world despite their culture background.
- EFFECTIVE COMMUNICATIONS LEAD TO PRODUCTIVITY
Top-down and bottom-up communications throughout the entire company are of great importance to the efficiency and relationships.
- CREATIVITY IS OUR UNWAVERING GOAL
VITVITY strives to seek perpetual and constant creativity to stand out from all others, not only the products and services we provide, but also the way we think and the business mode we build.
- A MODEL IN THE FIELD OF LUXURY
Whether it is personnel, products and service, we strive to embody the essence of excellence and sublime opulence.